Football strips these days are huge enterprise. Particularly for the not insignificant variety of golf equipment flogging shirts for £85+ a pop. As sport and trend develop into ever extra intertwined – Jack Grealish as an envoy for Gucci; Son Heung-min for Burberry; Kalvin Phillips in those massive Loewe boots – mainstream soccer's curiosity with garments has moved on from simply David Beckham in a sarong. It's a state of affairs that former catwalk model Pep Guardiola little doubt appreciates.
And, after a few years of subpar package designs – operating the gamut from insipid to actually horrifying – the 2025-26 Premier League season has upped its sartorial sport. All-black away strips and turquoise touches have proved widespread; whereas producers nonetheless insist on “taking inspiration” from dwelling stadium structure and environment. (The success of this varies immensely; however Everton, Leeds, and Burnley have all nailed it this time round.) No model has let the facet(s) down, however the Adidas designers have finished particularly nicely with a sequence of understated new strips, all primarily based on their “Total 90” template. The smaller labels have additionally impressed. And it's pleasing to see the three returnees dressed up for the event.
2025-26 is due to be the final season that betting firms are allowed to function front-of-shirt sponsors, however judging by the quantity nonetheless current they should be dragged from the pitch kicking and screaming. Listed below are all of the seems – taking in sand, sky, and sea – to quickly emerge from the tunnel.
Arsenal
The Gunners launched their new dwelling strip on a closely vignetted, blood-red landing page, full with anatomical coronary heart beating on the display screen; an incongruously darkish vibe till you think about that Mikel Arteta does certainly have something of the night about him. A refined repeating motif on the shirt is a equally eldritch, gothic A (a nod to the typeface used for the membership's 1949-50 “Victoria Concordia Crescit” crest), offset by a crisp white collar and sleeve. Stated sleeve remains to be urging us to Visit Rwanda.
The away package can also be good: a royal blue lightning bolt-ish sample that harks again to the mid-90s' on-the-road design, and solely mildly – unintentionally – reminds one of many Victoria line moquette. The gorgeous, artwork deco-influenced third kit in cream and burgundy options the Adidas trefoil logo, AKA the one that appears like the highest half of a ganja leaf. Other than that, you'll be comfortable to take it dwelling to your mum.
Don't ask me why Arsenal want 5 goalkeeper shirts, however you'll discover David Raya in any of the next (deep breath): green; a barely darker inexperienced; yellow and red; yellow and black; purple.
Aston Villa
The sleeve of Villa's Adidas dwelling strip ostensibly “pays homage” to the membership stadium. This appears to be a typical – however too usually shoddily executed – theme this yr. However the Villans' high truly does reference Villa Park in a approach that's recognisable; the cuff options the identical intricate gold design that adorns the Holte End facade. The primary shirt color approach is the basic claret and blue; the shorts are white. The socks characteristic a gold “AV” monogram.
The away fit is a principally black design with gray raglan sleeve. It's OK, I suppose; nevertheless it does barely remind one among when the printer runs out of color ink. In contrast to the third kit, which is mainly what would occur if a toddler was let unfastened with purple and blue finger-paints. A pleasure.
As for the house goalkeeper jersey: you realize when the physician asks what color phlegm you're mentioning, in case you could have pneumonia? Normally indicated by an intense inexperienced? Nicely, it's not looking good for Emi Martínez (or his potential substitute) …
Bournemouth
There is no such thing as a extra awkward sponsor emblem than the “bj88” slapped on the entrance of the Cherries' shirts. It's troublesome to see previous such misfortune to evaluate the Umbro-made package itself, however suffice to say it consists of black and purple vertical stripes. In a touch on the membership's beachside location, there's a pleasant “rippled sand” impact inside the stripes. (And, for anybody fancying their possibilities with a metallic detector alongside the shoreline, the collar and cuff boast a gold trim.)
The away strip is a throwback to the blue and black epoch – the Cherries should you'd packed them on the backside of the procuring bag – with the crest and Umbro emblem embroidered. Which is correctly: I don't wish to inform you what number of TPU badges I've misplaced to rest room radiators. The third kit is pastel pink. The home goalkeeper kit is a luminous inexperienced; the away a shiny purple.
Brentford
Thomas Frank's departure will not be the one change for the Bees this yr: their package provider, previously Umbro, is now Joma. The Spanish model has finished nicely (what do you imply you could have by no means heard of them? Do you not watch tennis gamers who rank within the low-tens?) The package celebrates the centenary of the normal red-and-white color scheme with a breezy “100” signoff on the again of the collar (though it's giving “ran out of area on the backside of the web page” so the handwriting begins to slip into the margin).
In line with the anniversary celebrations, the design echoes the 1925 strip; broad stripes with pinstripe edging. The collar is a contemporary tackle the basic lace-up. Now, I have no idea if there's a job-share state of affairs occurring at Joma, however whereas the house strip slaps, the away one is … nicely. The gamers will likely be operating out in what I can solely describe as a soil-brown monstrosity. (Perhaps it's a literal grower.) The goalie outfit, in the meantime, is a shiny pink quantity. The third kit is somewhat meh; a pale blue, salmon, and burgundy – hues borrowed from the membership's pre-red ‘n' white period.
Brighton
Brighton's new dwelling strip is the primary ever to characteristic the color of “Hyper Turq”. It's because “Hyper Turq” is a color Nike has made up. Because the title suggests, it's turquoise. It's a good contact (together with on the Nike swoosh and underarm panels) on what can – apologies – traditionally be a reasonably boring blue-and-white affair. Plus Hyper Turq turquoise is the color of Brighton's seafront railings. The good v-shaped collar bears the quote: “WE ARE BRIGHTON”.
The round-necked away kit is a lilac and mauve combine. Apparently, each the Nike swoosh and crest are centrally aligned, which makes for a pleasingly streamlined aesthetic. In a uncommon instance of membership homeowners not making an attempt to squeeze each final penny from loyal supporters, Brighton are inclined to repurpose the earlier season's away package as the subsequent third package, which, at current, seems to be the case once more (regardless of an earlier assertion saying otherwise). The three keeper kits are in yellow, orange, and black. Nike did their finest work this season within the “metropolis by the ocean” (embroidered on the again).
Burnley
Welcome again, lads. It's good to see you – particularly as a result of Castore has created some pretty new suits. The house shirt is within the conventional claret and options an ultra-fine topographical sample representing the contours of Lancashire's countryside and the heights of the Pennines. This truly works, in contrast to when manufactures “take inspiration” from one thing after which simply whack on a typical, or unidentifiable, motif.
The away shirt is sky blue and has a ornament resembling cirrus clouds (these are the streaky ones; sure, I did listen in GCSE geography – ask me about onion pores and skin weathering, I encourage you. Anybody) – though apparently they're meant to be sound waves. All in all it's a very soothing package, versus the a number of vibrant keeper strips, which strongly counsel attendance on the Holi festival. The third package will likely be a way more hangover-friendly black with gold trim.
Chelsea
Dolly Parton as soon as described her type as “costing some huge cash to look this low cost”; and it needs to be stated that the wealthier legacy golf equipment usually appear to comply with the identical mantra. However Chelsea, celebrating their a hundred and twentieth anniversary, have scrubbed up nicely – if somewhat blandly – for the brand new season. Nike's advertising and marketing spiel is that the jersey's (extraordinarily) refined sample “embodies the youthful spirit that has formed west London”. Reggie Walsh – the membership's present 16-year-old squad member – will likely be happy. Additionally they managed to get Suggs within the promo video. Insanity.
The package is the same old heritage color of darkish blue, however has purple and white underarm inserts in a contemporary twist. The shirt may even boast a gold Club World Cup winners' badge. As in current seasons, a front-of-shirt sponsor is absent. The membership is holding out for a profitable long-term deal – though not signing a brief one within the meantime doesn't appear to make a large quantity of enterprise sense, IMHO. Shirts do look so significantly better with out large, garish logos although – particularly when the logos are these of playing firms. The house keeper shirt is available in black, and the away is inexperienced.
The outfield away strip is far more attention-grabbing. Formally within the colors of “Phantom” (that's white to you and me), and “Galactic Jade” (in any other case referred to as inexperienced) and purple (purple), the design is a nod to the membership's 1974-75 Magnificent Magyars-era away look. There are additionally some centralised pinstripes so as to add aptitude. The third package is but to be launched, however is rumoured to characteristic the 1990s club crest.
Crystal Palace
The Italian model Macron is once more producing the Eagles' suits. The house, in fact, options the basic red-and-blue vertical stripes, however this time the stripes embrace white bands in between them for a refined really feel. The cuffs are additionally white – as are the smooth shoulder panels. It's a elegant package; far nicer than last season's “experimental” effort which regarded for all of the world like an 80s pub carpet. The keeper kit is a light-weight inexperienced.
The away package, full with Mandarin collar, is a bold, gold affair to rejoice the membership's jubilant 2025 FA Cup win. The PR individuals are calling it the “Golden Eagle” package, which is a pun I can 100% get behind. No replace, on the time of writing, on the third look.
Everton
Regardless of the Toffees ending unexpectedly somewhat nicely final season (given the inauspicious begin, anyway); being reunited with beloved supervisor David Moyes; and shifting right into a model new stadium, the membership has struggled to secure high quality additions in the course of the switch window. However ought to they materialise, the brand new signings may have the privilege of carrying a gorgeous and clever Castore strip.
Each the physique and sleeve of the house shirt – in a well-known Everton blue – characteristic a distinguished wave sample to characterize the River Mersey and the membership's new waterfront floor. The socks, paired with white shorts, showcase the silhouette of native landmark, Prince Rupert's Tower (additionally an integral a part of the membership crest).
The away strip is a pale yellow for shirt and socks, with blue shorts. The cuff includes a design that mirrors the railway line which used to serve Liverpool's docklands. The third package is rumoured to have a black base and Prince Rupert's Tower on the chest as a substitute of the membership's full badge. In the meantime, Jordan Pickford will both be in a inexperienced jacquard quantity (home) or black (away).
Fulham
Fulham have introduced their “clear and up to date” 2025-26 dwelling strip; and clear and up to date is an correct description of the v-necked, zero-red, all-white match (with piping, Adidas emblem, and the model's well-known stripes on the shoulder all in black). The aesthetically agreeable dwelling jersey additionally includes a rubber emblem of Craven Cottage balcony's wrought ironwork. Compensating for the white-domination of the outfield look, the keeper will put on all red with metallic detail.
The away strip can also be a looker, and closely harking back to the membership's 1999-20 lime green away threads. It reveals off an outsized retro collar and the membership crest of the identical period. Again within the day the membership sponsor was an web service supplier referred to as Demon Internet; an organization which now not exists, however seems had a really prophetic title. No information but on the third package.
Leeds United
The Leeds Adidas-made dwelling package stays conventional with the principle colourway of white, blue, and yellow. However, in step with a preferred idea in package design this yr, there's a cute sample impressed by the mosaic tile of the Lowfields Tunnel – the route Whites followers usually take to Elland Highway – which provides pizzaz to what's in any other case a easy however gratifyingly polished, engaging search for the membership's return to the highest tier.
The away strip is predominantly blue with a number of yellow touches, together with an all-yellow twist on sponsor Pink Bull's emblem. The goalkeeper kits are in a lighter blue (home) and orange (away), in addition to deep purple. The third kit is just a few alcopops down; a dizzying, chaotic mishmash of the normal three colors. However I somewhat prefer it; it's all the things however boring.
Liverpool
Liverpool begin their season coping with a maelstrom of feelings. There may be the triumph of final season's title win and loads of thrilling new faces – Florian Wirtz and Jeremie Frimpong amongst them. However there's tragedy too: the loss of life of Diego Jota, in addition to the incident on the title parade that left scores of followers injured.
Becoming a member of Wirtz et al is one other addition to the membership: Adidas. The model has signed a 10-year deal with the membership after Liverpool ended their five-year Nike stint. And a model answerable for among the membership's most iconic strips has hit the bottom operating: the house outfit is an all-red affair (formally “Strawberry Pink”) with a white crewneck collar and cuff. The simplified Liver Bird emblem stays as a substitute of the total crest (which personally I want would make a comeback …)
The away effort can also be stunning: an off-white jersey complemented by purple and darkish inexperienced accents. The shirt is paired with a alternative of both a black brief and white sock, or the reverse. In the meantime, the third kit is a mint inexperienced, which calls to thoughts the early 90s away drip.
Manchester Metropolis
Nicely finished to Puma, who've designed a beautiful dwelling uniform right here. It's the usual sky blue (with navy blue accents), however a sash options for the primary time on a Metropolis dwelling shirt (it has been a frequent away design aspect). The collar shade is identical because the physique, making a clear, easy aesthetic.
The away kit is an all-black quantity referencing the membership's earliest identified strip. Both that or they're going by way of their Johnny Money period/a extreme despair. It's dashing, although, and if one have been to aim to enter a Michelin-starred restaurant in a footie high, that is the one I might most likely go for (see additionally: a funeral). The third kit is inflicting fairly the response on-line – none of it good. The neon inexperienced accents are proving particularly unpopular, however for my cash* the raindrops-inspired foremost design on a drizzly-grey jersey for a membership positioned within the soggy north-west is a stroke of genius. LS Lowry would be proud. The goalie kits can be found in lots of loud colourways, together with fuchsia.
*However not actually as a result of YNWA.
Manchester United
The Pink Devils have been selling their new dwelling strip with the strapline: “United, wherever we go.” Daring, on condition that the membership has 5 gamers hankering for a transfer, all of whom are solely allowed to coach at Carrington after the remainder of the squad has gone dwelling.
The Adidas package ostensibly pays homage to Previous Trafford – a barely odd resolution now that Jim Ratcliffe has announced the 115-year-old stadium is to get replaced with a Norman Foster-designed behemoth (at the moment assigned the Ronseal-esque title of “New Trafford”). The again of the collar reads “Theatre of Goals” – if the dream is to complete fifteenth – whereas the sleeve incorporates an “summary” sample referencing the stadium. After shut inspection, I can report that it is a very, very summary reference certainly.
The away kit is white with plum accents and a lavender snowflake motif impressed by the 1990-92 strip. The color scheme brings to thoughts the Jenny Joseph couplet: “When I'm previous / I shall put on purple”; only a thought in case the 40-year-old Cristiano Ronaldo fancies a hat-trick of United stretches. The third package is the very best of the three; a black and yellow strip harking back to the 1993-94 away kit.
Newcastle United
Regardless of the Magpies' extraordinarily feelgood Carabao Cup win final season – marking a primary home triumph in 70 years for this storied and well-loved membership – it nonetheless pains me considerably to go with a group majority-owned by a regime whose biggest hits embrace dismemberment by bone-saw.
However package producer Adidas continues its (for probably the most half) good summer time run right here. Golf equipment with conventional monochrome colors can generally wrestle to tell apart themselves, however Adidas has launched a serrated edge to these basic, thick black stripes. The border sample is formally referred to as Shepherds' plaid, though it truly jogs my memory of frits (these little black dots on the backside of windscreens). Different components embrace blue piping and an “HOWAY THE LADS” inscription on the again of the collar.
The away kit will not be as a lot harking back to a Saudi nationwide group package as might fairly actually be a Saudi nationwide group package of earlier than. The third kit, in burnt orange and blue, is a enjoyable quantity with a stitched crest; impressed by that unbelievable late 90s away piece. It has the Adidas trefoil emblem to maximise the retro really feel. The goalie garms are available yellow, blue, purple, and pink, respectively.
Nottingham Forest
Forest's new dwelling package is a throwback to its favoured early 90s strip, sharing the identical polo-style collar and a large pinstripe physique. It's a particularly elegant affair from Adidas, with a pleasant added element being the additionally 90s-inspired defend crest. The keeper will wear yellow, orange, or blue. When the membership, after its profitable final season, initially released the brand new dwelling shirt it was but to characteristic a entrance sponsor – and was all of the extra good-looking for it. However now, simply in time for the group's opening sport, it advertises … a betting firm. Shock, shock.
The away fit is primarily cream and includes a neat element: a weave replicating the lace designs the town is known for. No third package information on the time of writing.
Sunderland
Danish model Hummel regularly punches above its weight, and this good new effort for Sunderland's return to the highest flight is not any totally different.
However not all people is comfortable: the again of the gamers' dwelling shirt (however not the fan reproduction) is catching flak from supporters for the quantity placement – a white panel has been launched to abide by Premier League legibility guidelines. The remainder of the shirt is a sublime creation; a black v-neck with skinny bands of the normal red-and-white is a key attribute. Additionally eye-catching is the crest placement; centrally aligned for the primary time because the Nineteen Nineties. And why shouldn't the Black Cats present it off when it is without doubt one of the prettiest round?
In the same transfer to Leeds, Sunderland's snazzy goalie kits allude to the patterned tiles of a metropolis landmark (on this case, the Bridge Lodge); whereas the gorgeously retro royal-blue away outfield threads are additional livened by a chequerboard weave with a refined Roker Seaside lighthouse motif. The third kit is an all-black quantity as a result of: Black Cats, geddit?
Tottenham Hotspur
Spurs's dwelling kits have been somewhat banal and indistinguishable for some time now (sorry), however Nike has provide you with one thing somewhat more energizing this time for the Europa League holders (though that's no comfort for the departing Son). As with Sunderland, the brand new Spurs dwelling shirt has a centrally aligned model emblem and membership badge. The sleeve and underarm panels incorporate “Iron Ore” as an accent color (Nike is at it once more; they're gray), which is a departure, and ribbing on the physique offers texture.
Followers and gamers may even be carrying navy shorts with white socks. It's positively the membership's least insipid dwelling strip for a very long time – though it retains a slight whiff of the coaching floor. Extra rousing is the luminous pink-and purple-gradient pinstripe keeper's kit.
The Lilywhites go all black with their away look – a prevalent alternative this upcoming season. The Spurs package particularly reminds one among Roger Federer's iconic 2007 US Open drip. Nike's blurb describes it as “razor-sharp, engineered for velocity and constructed for stealth”, which sadly does sound quite a bit like membership legend Harry Kane in his prime. The away keeper's kit is akin to the house one however in mint-and-forest inexperienced. The third kit is but to be formally launched, nevertheless it seems as if the intense yellow and navy shirt will air the gorgeous 90s-era crest.
West Ham
Umbro has gone again to fundamentals for the Hammers' fetching new dwelling strip. The standard claret color is almost all presence, however it's the dapper taping element on the ribbed collar and cuff – and discreet underarm blue inserts (the color is relegated to a smaller position than ordinary) – that subtly elevate this minimalist take. The applique full membership crest is revived right here after final season's hideous variation and the crossed-hammers image can also be printed on the again of the neck. The socks and shorts are in white.
The away strip is equally good and calm. Supposedly it's a callback to the 1996-97 away strip; I might argue that the decision will not be notably loud. However it's a satisfyingly delicate, creamy ecru with black sleeves and collar. The third kit, with a fold-over collar and a placing outsized Hammers emblem on the breast, is a mixture of submarine-deep navy in addition to gold. The place the Umbro designers have had their welcome sugar rush is with the keeper kits; every of which (in blue, orange, and lilac) has a jaunty shoulder and sleeve ornament.
Wolverhampton Wanderers
Wolves' newest dwelling package, made by Sudu, faculties us on the historical past of Molineux. Earlier than the positioning served as a soccer stadium, it was the placement of the Molineux Pleasure Gardens; a Victorian public park with amusement choices typical of the interval. The standard gold jersey includes a debossed, decorative print of swirls and shapes to honour that sense of enjoyable. The general look – from collar to cuff – is influenced by the membership's 70s threads. The home goalie kit is black and options the identical print.
The primary-choice goalkeeper José Sá will put on pink for away fixtures, whereas the outfield gamers will likely be hitting the grass in turquoise; once more, fairly a preferred color for groups this season. This time the final really feel is 80s-inspired, with darkish inexperienced (nearly black) ribbed collar and cuff. The third package is but to be launched on the time of writing.
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