Sydney Sweeney made her first public look following her latest American Eagle marketing campaign controversy.
Strolling the purple carpet in Los Angeles on Sunday, August 3, at a screening of her new movie Americana, Sweeney, 27, flashed a large smile for the cameras, posing for solo snaps and photographs with fellow forged members.
Dressed to the nines to rejoice the movie's August 15 launch date, the actress oozed confidence in a corseted champagne-hued robe with a tulle skirt, finishing the look with a large lemon coloured headband.
The general public look got here simply two days after American Eagle publicly addressed the unfavorable suggestions it acquired after that includes Sweeney in a denim marketing campaign that touted the star's “nice denims” — a double entendre on the phrase “genes.”
The marketing campaign, which depicted the Anybody However You actress posing seductively within the model's denim items, attracted criticism for seemingly alluding to eugenics, a discredited, racially biased perception that aimed to enhance human genetics and was related to white supremacy.
Within the model's Friday, August 1, Instagram response to the criticism, it referenced the marketing campaign's tag line and expanded its meant that means. “ “Sydney Sweeney Has Nice Denims” is and at all times was in regards to the denims,” the model's assertion learn. “Her denims. Her story. We'll proceed to rejoice how everybody wears their AE denims with confidence, their means. Nice denims look good on everybody.”
Sydney Sweeney and different ‘Americana' stars Halsey (m) and Simon Rex (r) Steve Granitz/FilmMagic
The multifaceted American Eagle marketing campaign, which options a number of stills and movies, features a clip of Sweeney recreating a Nineteen Eighties Calvin Klein advert starring Brooke Shields that confirmed her pulling her pants up as she lay on the ground. Sweeney's video included the message, “the key of life lies within the genetic code,” which referenced Shields' authentic Calvin Klein line, “Genes are elementary in figuring out the traits of a person and passing on these traits to succeeding generations.”
One other advert within the marketing campaign confirmed Sweeney talking in regards to the colour of her pants and its likeness to her eye colour, with the actress telling the digital camera, “Genes are handed down from dad and mom to offspring, usually figuring out traits like hair colour, persona and even eye colour. My denims are blue.”
Sydney Sweeney has returned to social media after her American Eagle denim marketing campaign sparked widespread backlash. Taking to her Instagram Story on Friday, August 1, Sweeney, 27, shared a photograph of a bouquet of pale pink roses. She additionally added a white coronary heart sticker to her add. The Euphoria star was named the brand new face […]
Social media customers made their ideas on the marketing campaign clear after its launch, with one writing by way of X on the time, “Sydney Sweeney and American Eagle selling eugenics and pushing the aryan race Nazi propaganda was not in my 2025 bingo card.”
Whereas Sweeney has not publicly addressed the backlash, a quiet presence on social media was damaged on Friday, the identical day American Eagle launched its assertion, with the actress returning to Instagram to share an Instagram Story of a bouquet of pink roses alongside a white coronary heart sticker.
