Sydney Sweeney's new film, “Americana,” flopped on the field workplace for its nationwide debut after her controversial American Eagle marketing campaign advert.
The Tony Tost-directed crime thriller, which stars the “Euphoria” actress, Paul Walter Hauser and singer Halsey, bombed after debuting in 1,100 theaters throughout the nation, per the Hollywood Reporter.
The movie got here in sixteenth place and garnered round $840,000, a per-theater common of $460.
Web page Six has reached out to Sweeney's rep for remark however didn't instantly hear again.
In “Americana,” Sweeney, 27, performs Penny Jo Poplin, a waitress on the native diner who has desires of turning into a rustic singer. The characters have a battle whereas making an attempt to realize possession of a uncommon Native American artifact.
Final week, Sweeney promoted her new mission on social media.
“a couple of years in the past I filmed this little film with some mates and now you get to fulfill penny jo ♥️,” she captioned an Instagram carousel of behind-the-scenes snaps from the movie.
Nonetheless, her feedback part was stuffed with a number of customers who introduced up the latest drama surrounding her advert and political ties.
“Thanks for posting, I forgot to unfollow earlier than lol,” mentioned one individual.
“Bye Sydney! Being a registered Republican in 2024 is a alternative,” added one other.
“Excellent, received't be watching it,” declared a 3rd netizen.
Over the previous few weeks, Sweeney has made headlines after followers claimed her American Eagle advert promoted “Nazi propaganda” through the use of a play on the phrases “genes” and “denims.”
In one of many adverts, the “Immaculate” star, who has blue eyes and blond hair, talked about how genes which might be handed from father or mother to offspring typically decide traits resembling “hair colour, character and even eye colour.”
She then ended the video by trying on the digital camera and saying, “My denims are blue.”
After receiving backlash from followers and being mocked by celebrities resembling Doja Cat and Lizzo, American Eagle launched a press release, saying, “We'll proceed to have a good time how everybody wears their AE denims with confidence, their means. Nice denims look good on everybody.”
The advert even obtained help from President Donald Trump, who mentioned it was “improbable.”
Moreover, public voter information revealed that Sweeney has been registered with the Republican Occasion of Florida in Monroe County since June 2024.
