Jack Schlossberg is channeling his tragic uncle John F. Kennedy Jr. in his new marketing campaign for Congress.
The official campaign web site for Schlossberg's run within the Democratic main for New York Metropolis's twelfth district options the Kennedy household scion, 32, driving a motorbike by the streets of Manhattan whereas sporting a darkish go well with and backward cap with a backpack.
The picture is extremely just like ones of his well-known uncle, who died in a crash of a airplane he was piloting in 1999.
Schlossberg even pushes up his his proper pant leg like Kennedy typically did whereas driving his bike by town.
The son of Caroline Kennedy on Tuesday introduced a run for the Manhattan congressional seat held for greater than three many years by retiring “liberal lion” Jerrold Nadler, 78.
“Every technology of People is examined. The 2026 midterms is our second,” Schlossberg's website for his 12th district run reads. “I'm working for Congress as a result of the perfect a part of the best metropolis on earth must be heard loud and clear in Washington and deserves a consultant who received't again down.”
The bike picture is simply the most recent that Schlossberg, 34, has posted during the last yr to his 751,000 instagram followers — together with typically unhinged posts that ripped his cousin Robert F. Kennedy Jr., the Secretary of Well being and Human Companies.
Many are paying homage to iconic photographs of JFK Jr., together with one in all him driving a kayak shirtless.
For no less than one political analyst in New York Metropolis, the hassle to remind voters that he's a part of the Kennedy dynasty is “utterly idiotic.”
“His entire marketing campaign is ridiculous. Right here's a man with no document, no accomplishments attempting to make himself into one thing he's not. It's patently ridiculous,” political strategist Hank Sheinkopf mentioned. “This entire household nonetheless thinks they're all entitled to one thing.”
Schlossberg, whose full identify is John Bouvier Kennedy Schlossberg, graduated from Harvard Regulation College and Harvard Enterprise College in 2022.
He's working for Democratic Congressman Nadler's seat after the longtime lawmaker he introduced his retirement in September.
Up to now, three different candidates have formally joined the Democratic main race: Alex Bores, a former software program engineer who has represented Manhattan's 73rd District within the State Meeting since 2023; state lawmaker Micah Lasher, a Nadler protege; and Liam Elkind, founding father of the nonprofit group Invisible Fingers.
The “Jack for New York” web site options the tagline “A New Era of Management for New York” — seemingly chanelling each his well-known household and attempting to capitalize on Democratic Socialist Zohran Mamdani's win within the mayoral race earlier this month.
