HGTV has been struggling financially behind the scenes, which is what reportedly contributed to the community's determination to tug so many reveals off the air.
In a Monday, July 28, report from Deadline, the outlet claimed that HGTV has gone by a big decline in viewership within the final eight years. Citing Nielsen, the breakdown revealed that HGTV had a median of 1.5 million viewers in 2017, which has since decreased to round simply 773,000 for final yr's applications.
The U.S. Tv Database, in the meantime, ranked HGTV because the eighth hottest tv channel with 582,000 viewers throughout primetime as of this month. Deadline went on to notice that HGTV has confronted challenges holding the 18-49 demographic, which was down 26 % final yr. Sources informed the outlet that budgets additionally performed a job when it got here to the community's residence renovation reveals.
Within the report, there have been monetary quotes detailing the way it can value as much as $500,000 per episode to movie Christina on the Coast and The Flipping El Moussas, talent-led reveals that happen over the course of many weeks. Extra actual property targeted reveals, nonetheless, vary from $200,000 to $300,000 with a shorter filming window.
HGTV made headlines in June when it canceled Battle on the Seashore, Farmhouse Fixer, Married to Actual Property, Cut price Block and Izzy Does It. In the meantime, one month later, the community's web site shared a web page that highlighted reveals at present looking for members. There have been 11 reveals on the web page, suggesting these applications can be returning for additional seasons, together with a brand new Property Brothers present, a 3rd season of Down Dwelling Fab With Chelsea and Cole DeBoer, one other season of My Lottery Dream Dwelling and Home Hunters.
Whereas the community has but to deal with this system modifications — or Deadline‘s reporting — the outlet identified {that a} rise in DIY renovators on social media might have posed a risk as nicely. Because of this, cleansing up HGTV's schedule is presumably an try and make room for brand new reveals that require much less funds.
HGTV not too long ago premiered Zillow Gone Wild, which follows host Jack McBrayer touring essentially the most artistic and unconventional houses within the U.S. There's additionally Drew and Jonathan Scott‘s Chasing the West, which airs later this month and reveals the community mainstays serving to potential owners store for his or her dream home within the nation — with out a renovation component.
After Chasing the West's premiere was delayed by almost a month, the Property Brothers addressed the change.
“Lots of people don't notice after we're taking pictures these reveals, now we have sure taking pictures deadlines,” Jonathan, 47, defined to TV Insider on Monday. “We wish to flip round our edits and our deliverables, however we're additionally following actual tales of actual life. We simply surpassed our 600th episode of our reveals, 600 households that we've been in a position to assist, and on the finish of the day, that's all we actually care about.”
Jonathan stood by the schedule change, including, “There's simply as a lot uncertainty in after we're taking pictures the reveals and following the true story as there's on the scheduling facet, and we're attempting to determine the perfect time.”
In the meantime, Drew clarified Chasing the West‘s rollout.
“We produce the reveals that our followers are asking for to attempt to encourage them, whether or not it's the owners we're truly serving to within the present or it's the viewers,” he shared. “And we're additionally airing in over 160 nations. It's actually cool to see how we are able to encourage folks across the globe with what we produce.”
