Sydney Sweeney isn't letting the backlash from her American Eagle advert get her down.
“Sydney thinks this entire factor has been blown out of proportion,” a supply completely tells Us Weekly. “She's focusing her vitality on work, together with being again on set together with her Euphoria household.” (Manufacturing on the long-awaited third season of the HBO present, by which Sweeney performs fashionable excessive schooler Cassie Howard, started earlier this 12 months.)
Us Weekly has reached out to Sweeney's rep for remark.
The actress, 27, got here underneath fireplace after modeling a denim jacket and pants by American Eagle in a July 23 marketing campaign that includes the double entendre tagline “Sydney Sweeney Has Nice Denims.”
Virtually instantly after its debut, the advert sparked a debate about race and sweetness requirements attributable to its play on the phrase “genes,” which some critics noticed as a nod to eugenics, a broadly discredited concept that people could be improved by means of selective breeding.
Sweeney has not publicly responded to the controversy, however American Eagle defended its advert in an announcement on Friday, August 1.
“‘Sydney Sweeney Has Nice Denims' is and at all times was in regards to the denims. Her denims. Her story,” the clothes retailer mentioned in an Instagram publish. “We'll proceed to have fun how everybody wears their AE denims with confidence, their method. Nice denims look good on everybody.”
A number of celebrities and public figures have additionally taken to social media to weigh in on the marketing campaign, together with President Donald Trump.
Gabby Windey, Doja Cat, President Donald Trump and extra stars have shared their blended reactions to Sydney Sweeney's controversial American Eagle advert. After Sweeney posed within the July marketing campaign, which performed into the double entendre of the phrase “genes” and “denims,” the advert sparked controversy amongst social media customers who believed it promoted eugenics and […]
“Sydney Sweeney, a registered Republican, has the ‘HOTTEST' advert on the market,” Trump, 79, wrote on his Reality Social platform on Monday, August 4, referencing the White Lotus alum's publicly obtainable voter registration information that went viral within the wake of the scandal.
“It's for American Eagle, and the denims are ‘flying off the cabinets,'” he continued. “Go get 'em Sydney!”
This isn't the primary time Trump has come up in the identical dialog as Sweeney. In 2022, the Emmy nominee threw a sixtieth celebration for her mother the place company wore pink hats referencing the president's “Make America Nice Once more” slogan, sparking backlash on-line.
“You guys that is wild,” Sweeney wrote on X on the time. “An harmless celebration for my mothers milestone sixtieth birthday has changed into an absurd political assertion, which was not the intention. Please cease making assumptions. A lot like to everybody and Glad Birthday Mother!”
Sydney Sweeney is not any stranger to the pink carpet. From attractive sheer attire to waist-mincing designs, the Euphoria actress has no scarcity of fabulous pink carpet moments. One of many star's most buzzed-about pink carpet vogue moments was from the 2021 Individuals's Selection Awards, the place she exuded Previous Hollywood glamour. Sweeney donned a black velvet […]
Later that 12 months, the Anybody However You star advised British GQ that she was exasperated by the general public's response to the occasion.
“Actually, I really feel like nothing I say may help the dialog,” she mentioned. “It's been turning right into a wildfire, and nothing I can say will take it again to the proper observe.”
Sweeney added, “I'll see individuals say, ‘She must get media coaching.' Why, do you need to see a robotic?”
