Skipping skincare reduces regulatory and R&D complexity however cedes share in India's quickest‑compounding sub‑class for now. If make-up and perfume scale, a second‑part entry into skincare stays on the desk. Native manufacturing underpins velocity to market, price management and responsiveness to pattern cycles, important in color cosmetics. It additionally aligns pricing with the Rs 799–1,299 gates that drive trial in Tier‑1/Tier‑2 city clusters.
(With inputs from the TOI.)
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