EA Sports activities and the NFL have agreed on a multi-year extension of their partnership, securing the way forward for the Madden collection because the “unique motion simulation sport for NFL soccer.”
This places any ambitions by rival builders to compete with EA for the official license to relaxation for the close to future. Most Soccer and different style representatives should proceed taking part in from an obstacle with reference to authenticity.
The deal additionally covers help for EA Sports activities School Soccer and different “totally new, large-scale interactive experiences,” leaving the door open for any new video games.
EA has been steadily rising its real-world connections with sports activities companions — by sponsoring Spanish soccer league La Liga, for instance. Comparable strikes are obvious regarding the NFL, with EA showing because the presenting sponsor of the 2025 NFL Dublin sport and an official MCS — EA's official Madden Championship Collection — event being hosted alongside the 2025 NFL Madrid sport. Below the prolonged settlement, such events are anticipated to multiply.
