Blake Full of life's authorized group is claiming she suffered $161 million in damages attributable to Justin Baldoni's alleged “smear marketing campaign” in opposition to her because the It Ends With Us drama continues.
In paperwork initially filed in July and seen by Us Weekly on Thursday, November 6, Full of life's attorneys claimed the actress confronted substantial monetary losses attributable to reputational harm. Variety was the primary to report the information.
Full of life's authorized group claimed the potential monetary losses embrace $56.2 million for previous and future earnings hooked up to the One other Easy Favor star's performing and producing profession in addition to from talking engagements and endorsements.
The Gossip Woman alum's attorneys additionally claimed that Full of life, 38, misplaced $49 million of potential earnings from her magnificence model, Blake Brown attributable to her picture being broken. As well as, they claimed Full of life's beverage model Betty Buzz/Betty Booze has additionally suffered potential losses to the tune of $22 million.
The paperwork additionally cited reputational harm of a minimum of $34 million, which they based mostly on an estimated 65 million damaging impressions of Full of life through social media.
Us Weekly has reached out to Full of life and Baldoni's representatives for remark.
The paperwork additionally named quite a few high-profile celebrities, together with Taylor Swift, Emily Blunt, Scooter Braun, Hugh Jackman and Gigi Hadid, figuring out them as “people who're prone to have discoverable data” associated to Baldoni's alleged misconduct. Full of life's husband, Ryan Reynolds can also be named within the submitting.
Full of life filed her preliminary lawsuit in opposition to Baldoni, 41, producer Jamey Heath, studio head Steve Sarowitz, and their publicists in December 2024. The trial is scheduled for March 2026.
The authorized back-and-forth started in 2024 after the actress accused her It Ends With Us costar and director of sexual harassment and of orchestrating an alleged smear marketing campaign in opposition to her.
Justin Baldoni and Blake Full of life. (Photograph by Jose Perez/Bauer-Griffin/GC Photographs)
Baldoni has denied all the allegations. He subsequently countersued Full of life and Reynolds in January, accusing the couple of extortion and defamation. Full of life and Reynolds denied the allegations. A decide dismissed Baldoni's case in opposition to Full of life in June.
After the decide dismissed Baldoni's lawsuit in opposition to Full of life and Reynolds, Full of life took to her Instagram Story to react to the choice the identical month.
It appears like Hollywood's longest sport of he mentioned, she mentioned. Over the summer time, reviews of stress between It Ends With Us lead Blake Full of life and her director and costar, Justin Baldoni, dominated headlines as they promoted the undertaking. Then, in late December 2024, Full of life filed a bombshell authorized grievance in California claiming Baldoni had […]
“Final week, I stood proudly alongside 19 organizations united in defending ladies's rights to talk up for his or her security,” she wrote through her Instagram Story on the time. “Like so many others, I've felt the ache of a retaliatory lawsuit, together with the manufactured disgrace that tries to interrupt us.”
Baldoni and his group had the possibility to amend their claims for breach of implied covenant and tortious interference with contract. The decide gave them a deadline of June 23. Nonetheless, Baldoni in the end opted not to take action. Baldoni's lawyer Bryan Freedman later defined that they have been refocused on placing down Full of life's unique December 2024 lawsuit.
“The Courtroom's determination on the movement to dismiss has no impact by any means on the reality that there was no harassment nor any smear marketing campaign, and it doesn't in any method have an effect on our vigorous protection in opposition to Ms. Full of life's claims,” Freedman advised Folks in June. “Discovery is continuing and we're assured that we are going to prevail in opposition to these factually baseless accusations. As an alternative of revising the prevailing claims, our shoppers shall be pursuing extra authorized choices which are obtainable to us.”
