Apple is reportedly plotting a serious shakeup of its iPhone lineup because it appears to leap begin the enduring smartphone's sagging gross sales.
The Cupertino, Calif.-based tech big is “planning three straight years of main iPhone redesigns” – starting with the rollout of the brand new “skinny” iPhone Air mannequin this September and culminating in 2026 with the launch of a long-rumored foldable iPhone, Bloomberg reported.
The Air model of the iPhone might be paying homage to the Apple's thinner, lighter laptop computer of the identical identify. The smooth design will include some drawbacks, together with much less battery life than the flagship iPhone and just one rear digital camera.
Apple may also unveil its upgraded iPhone 17, iPhone 17 Professional and iPhone 17 Professional Max this fall, with few upgrades past a greater digital camera and extra coloration choices, the outlet stated.
The larger debut comes subsequent 12 months, when the foldable iPhone. Codenamed internally as “V68,” the secretive system will reportedly function 4 cameras and is slated to enter full manufacturing early subsequent 12 months forward of launch subsequent fall, in response to Bloomberg.
Additional down the road in 2027, Apple is predicted to commemorate the twentieth anniversary of the iPhone's existence with a brand new “curved glass” design for the iPhone 20.
The deliberate revamp comes at a essential time for CEO Tim Prepare dinner and Apple, which has struggled with a messy rollout of synthetic intelligence options onto its units. In the meantime, iPhone, which nonetheless comprise the majority of the corporate's income, have stagnated in recent times.
At its Worldwide Builders Convention in June, Apple admitted that it wanted extra time to finish its long-delayed overhaul of the Siri voice assistant – the deliberate centerpiece of what the corporate has dubbed “Apple Intelligence.”
Final week, Bloomberg reported that Apple was in early talks to make use of Google's Gemini AI mannequin to assist revamp Siri.
The corporate has additionally been hit arduous by President Trump's tariffs on its key manufacturing companions like China – with Prepare dinner telling analysts final month that they may add $1.1 billion to the corporate's prices within the present quarter.
In response, Prepare dinner has sought to minimize Apple's reliance on China-made merchandise by shifting extra manufacturing to India and even to the US. The Apple CEO lately touted the corporate's American manufacturing plans throughout an Oval Workplace assembly with Trump.
Apple may also must navigate the problem of the Justice Division's antitrust case. The feds have accused Apple of taking unlawful steps to cement the dominance of its iPhone ecosystem.
