The actor filed an interim utility urging the court docket to direct such platforms to take away his footage and to restrain them from utilizing his pictures sooner or later. The petition was heard briefly by Justice Arif Physician on Friday, who reserved the order after listening to arguments from Shetty's counsel, senior advocate Birendra Saraf.
Suniel Shetty alleges misuse of his photographs on-line
In keeping with the plea, a number of web sites have used Shetty's pictures and people of his grandchild for industrial functions with out authorisation. His counsel knowledgeable the court docket that one of many cases concerned an actual property company's web site and one other associated to a web-based playing platform displaying his photographs, though he has no reference to both entity.
Suniel Shetty claims harm to status
In his plea, Shetty argued that utilizing his images and likeness with out permission violated his “character rights” and will hurt his status. The petition contends that any unauthorised use of his id for revenue quantities to misrepresentation and exploitation.
Related case by Aishwarya Rai
The actor's transfer comes quickly after Aishwarya Rai Bachchan filed an analogous plea earlier than the Delhi Excessive Courtroom, looking for to guard her character and publicity rights towards the unauthorised use of her identify, pictures, and voice for industrial functions.
The rising variety of such petitions highlights a rising concern amongst celebrities concerning the misuse of their public persona within the digital house, notably on social media and on-line promotional platforms.
 
 

 
  
  
  
  
  
  
  
  
  
 